I already had a post about Facebook's ads a few weeks ago, but I have more to say...My boyfriend proposed to me last week. Last night we changed our relationship status on Facebook from "in a relationship" to "engaged". As soon as Gavin changed his status, an ad popped up on his side bar for engaged people in Lewiston. This is a hot air ballon company that offers a variety of different balloon riding options, including the option to be married in a hot air ballon.
This Facebook ad is a great example of Geodemography because it targets people in a certain region, near Lewiston, who are in a particular category, engaged. Companies can very easily use Geodemography to target very specific target markets by paying Facebook for information on its users. This company, Adventurist Air, probably pays Facebook a certain fee for use of information on users who are engaged so they can use geocoding in an even more targeted manner.
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