Sunday, October 3, 2010

Chapter Three: Market Research - Focus Group

A focus groups is group of similar consumer (in the same target market) that are paid to look at a product and give their reaction to the product.  The discussion usually centers around: the product, price, placement, and promotion.  I found an ad for the Doge Caliber that features a focus group of cute little cartoon characters who find the car dark and scary rather than cuddly and cute.  The marketers watching the focus group through a two way mirror are please with these findings because they do not want their product to be viewed as cute. 

Doge Focus Group Ad

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