Chapter Two: Grwoth strategies - product development
At Safeway yesterday, a woman was handing out samples of a new Wheat Thins product. It's called Crunch Stix, instead of being a traditional cracker, these snacks are like bread sticks. At the store, they were handing out two varieties, "honey wheat" and "sun-dried tomato". This is an example of product development because the Nabisco company is focusing on selling a new product in an existing market.
As a side note, handing out samples is a great idea for this product. It convinced me that they are a tasty snack. I don't like wheat thinks, but I do like this product, without the free sample in the store, I would never have tried their new product. So maybe this counts as market development as well, but that seems like a stretch.