Monday, October 4, 2010

Chapter One: Target Marketing

I was thinking about how target marketing can help companies sell essentially the same product to two distinct target markets.  The example that I came up with was mini vans.  We all know that mini vans aren't the coolest cars, or the fastest cars.  They represent a loss of freedom, they are the epitome of being a "family man" or a soccer mom.  They are the station wagons of today.  So how can companies market these vehicles to people who don't want to fit into these stereotypes?  They have to find a way to show people that minivans are very functional, versatile, and practical vehicles.

The two examples I found target men and women of about the same age group with separate ads.

The first video is the Nissan ad targeting moms.  It plays a Modest Mouse song and shows pictures of "cool" mom's who surf and do all sorts of fun activities.
http://www.youtube.com/watch?v=pAXdDz98R8E

The second video is for the dads.  It shows rugged men out in the Wild West driving a mini van, it actually uses the word "rugged" to describe the Pontiac mini van it it features men saying "I've never seen a mini van do that."
http://www.youtube.com/watch?v=EEYtd1WugI0

1 comment:

  1. Unfortunately, I couldn't get the videos embedded when I originally made this post in September. So I tried to embed the videos today after watching the youtube video on how to do so because I saw it on Dr. Featherman's website. But since I just edited the post today, it says I posted it today which isn't the case. I just don't want to lose points on my blog because it looks like I just started it.

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